Smoofer.com is Canadas leading online licensed apparel retailer. It was established by Jordan Plener and Harley Finkelstein, both Canadians, in February 2007 because they wanted to capitalize on the untapped online shopping market for tees in Canada. It envisions itself to become CLOLAC, as the founders say it, or Canadas leading online licensed apparel company which will allow Canadians to purchase quality tees at reasonable prices. It currently holds a production and shipping facility in Quebec and owns an executive office in Ontario.
Smoofer.com sells licensed tees such as the Rolling Stones, Batman, the Transformers and David Bowie. It offers free shipping of goods from the warehouse to the customers doorstep anywhere in Canada. Its tees are available for viewing and order-taking in its website. Furthermore, its products are distributed across Canada only. Smoofer.com is bound to its promise to deliver to best online shopping experience.
Marketing is one of the key factors seen to contribute to the success of Smoofer.com. Its only selling and marketing channel is its website which shows or exhibits the ongoing product display which runs for a span of six weeks. After such duration, the product display is modified to provide a new set of product offerings to the customers. The website also serves as the channel for promotional programs such as product placements, press releases, and sponsorships.
To promote its products, Smoofer.com offers various programs to its customers such as giving out of free t-shirts and t-shirt discount offerings during holiday seasons. Furthermore, as a promotional activity it ensures that it communicates to the buyers that it charges zero shipping cost. To give its customers a sense of ownership of its products, it created the word Smoofers, a word used to collectively coin the customers of Smoofer.com
Smoofer.com targets the Canadian market belonging to the middle class, both men and women, single, who wish to wear their items. It offers different products sizes which will fit any body size. Its products targets buyers belonging to the age bracket 15 to 29, those are if not a fan of, at least familiar with, the characters printed on the shirt.
Smoofer.com offers t-shirts that fit any body frame extra small, small, medium, or large. Its products are made of a lightwieght, pure cotton material. Its tees are priced affordably, between 19.00 to 22.00, regardless of t-shirt size.
Smoofer.com sells licensed tees such as the Rolling Stones, Batman, the Transformers and David Bowie. It offers free shipping of goods from the warehouse to the customers doorstep anywhere in Canada. Its tees are available for viewing and order-taking in its website. Furthermore, its products are distributed across Canada only. Smoofer.com is bound to its promise to deliver to best online shopping experience.
Marketing is one of the key factors seen to contribute to the success of Smoofer.com. Its only selling and marketing channel is its website which shows or exhibits the ongoing product display which runs for a span of six weeks. After such duration, the product display is modified to provide a new set of product offerings to the customers. The website also serves as the channel for promotional programs such as product placements, press releases, and sponsorships.
To promote its products, Smoofer.com offers various programs to its customers such as giving out of free t-shirts and t-shirt discount offerings during holiday seasons. Furthermore, as a promotional activity it ensures that it communicates to the buyers that it charges zero shipping cost. To give its customers a sense of ownership of its products, it created the word Smoofers, a word used to collectively coin the customers of Smoofer.com
Smoofer.com targets the Canadian market belonging to the middle class, both men and women, single, who wish to wear their items. It offers different products sizes which will fit any body size. Its products targets buyers belonging to the age bracket 15 to 29, those are if not a fan of, at least familiar with, the characters printed on the shirt.
Smoofer.com offers t-shirts that fit any body frame extra small, small, medium, or large. Its products are made of a lightwieght, pure cotton material. Its tees are priced affordably, between 19.00 to 22.00, regardless of t-shirt size.
No comments:
Post a Comment